esquire middle east: How Swizz Beatz turned a Boeing 777 into the world’s largest canvas at the Qatar Grand Prix
The Art of Altitude
“For those following Kasseem “Swizz Beatz” Dean’s trajectory, this move shouldn’t come as a total surprise. Through The Dean Collection, he has spent years positioning himself as a serious patron and visionary in the art world. This project, however, scales that ambition up to a wide-body jet.
The design wasn’t just a paint job; it was a technical feat. To translate Swizz Beatz’s creative direction onto a 242-foot-long fuselage, the project enlisted aviation designer Aurora Saboir. An inductee of the “Creative 100″—the global initiative launched by Qatar Airways and Swizz Beatz at Art Basel Paris this past October—Saboir is best known for bespoke private jet interiors. This marked her first commercial exterior project, requiring a translation of artistic “vibe” into the precise, aerodynamic language of commercial aviation.”